Goals
All good marketing is based on good market intelligence. So is all good business, requiring all managers to know more and more about how outside events and forces affect every aspect of our jobs.
This module surprises people; they enjoy it and they think more beyond the boundaries of their job.
Target Audience
Team members / Team Leaders
Program Core Units
■ Monitor demographic, technological, economic and political changes globally.
■ Understand and adapt to the global changes
■ Review the shifts at a global and regional level