Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and the creativity to be a truly gifted marketer. That is why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tackle marketing challenges.
Target Audience
Managers +
Program Core Units
 The 7 steps of marketing strategy development,
 The Buying Process, Segmentation, Product Life Cycles
 Perceptual Marketing, Margins,
 The Marketing Mix, Positioning, Distribution Channels, Advertising, Promotions, Pricing, & Marketing Economics